4AArts

What's happening in dance this week in Houston? Or theater in Miami? 4AArts is a non-profit founded promote the arts with an independent, online directory of arts events -- and ultimately as a platform to promote arts funding.

I developed the visual design language and key page layouts for mobile and desktop. We started with research from other cultural institutions and developed journey maps for key types of users. Using agile design sprints, I then created a style guide and screens including the search interface, event pages, map and calendar pages, member preferences, and the onboarding and payment flow for both individuals and arts organizations.

After iterating on screen layouts, we conducted usability sessions and incorporated feedback from artists, arts consumers, and staff from cultural institutions.