6 March 2003

Aussie Military Pulls College Ads over Parody

From The Sunday Mail:

Defence Ad “[Australia’s] Department of Defence appears to have pulled all its advertising from every student newspaper in the country because one Sydney publication made fun of it.

The University of Technology Sydney student newspaper Vertigo ran a satirical ad to counter recruitment advertisements appearing in other publications and voice the editors’ opposition to war on Iraq.

Under the heading, ‘Have you got what it takes?’, the ad reads:

‘Why settle for an ordinary office job when you could have an extraordinary and challenging career as a pawn in the power games of politicians?

‘Not only will you get to take orders from arrogant pricks with buzz-cuts and ego complexes, but on special occasions you’ll get the chance to repress your moral integrity and accept orders to bomb the shit out of dark-skinned, tea towel wearing foreigners.’

Vertigo editor Jano Gibson said that after seeing the ad, the Defence Department pulled all advertising from every student paper in the country.

The move comes at a time when many student newspapers are struggling for financial survival and increasingly reliant upon advertising.

But far from being disappointed, the editors are thrilled that they have eliminated all Defence ads, saying the Government had played right into their hands.

Mr Gibson said Vertigo had already refused ads from the department and was trying to get other student papers to do the same.

‘In effect the Department of Defence has fulfilled our intentions in having a boycott across the rest of Australia,’ he told AAP.

‘We see it as a great victory that students are no longer being inundated with false representations of the defence forces.’”

From the Sydney IndyMedia:

“As an act of solidarity the parody will also be reprinted by Rabelais, the student paper of La Trobe University, and Lot’s Wife, the student publication of Monash University, with more possibly to follow.”

Download a PDF of the ad here.