2 July 2004

Feedback Loop

In March, I blogged about MoveOn’s use of interactive maps to illustrate participation in their campaign events. The maps are a great way to visualize the scale of the event and provide feedback to the participants and the media.

MoveOn MapIn Stamen Design’s latest project for MoveOn, the map of feedback has itself become the means of participation.

On June 28, over 55,000 people in 4,600 house parties participated in an online conversation with Michael Moore about his film Fahrenheit 9/11. Moore spoke over a live, RealAudio feed while users asked questions via the map interface. User questions and responses to questions were displayed on the map in real time.

From Stamen’s press release:

“Stamen developed a live, map-based, interactive Q&A session that allows thousands of people to communicate visually via a moderated discussion. Visitors logging on can ‘see’ themselves and their submitted questions on the map, along with those of other MoveOn community members. Michael Moore, along with MoveOn directors Eli Pariser and Adam Ruben, will respond to active polls and answer questions from the online audience. The effect is both compelling and empowering. ‘If you can see yourself on the map, so much the better, because you can identify yourself as part of a large group of Americans all working towards the same thing,’ says Michal Migurski, Stamen’s Technical Lead. ‘You can get an immediate visual picture of just how widespread MoveOn’s membership is, and immediately connect with that community.’”

A archived version of the Flash file is in the works, but in the meantime, check out the screenshots in this chronology of the event.

The event also marked the launch of local voter registration and organizing drives around the country.

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Update: The map was used again for the July 18 house parties and screenings of Outfoxed. Here are some screenshots from that event.