26 August 2004

Direct Mail

From Associated Press, August 24, 2004:

South Carolina Democrats use draft images to sign up voters

“A state Democratic Party A state Democratic Party effort to sign up new voters mixes images of a military draft notice with a voter registration form, calling on people to make a choice between the two.

The first page of the mailing shows a draft notice with orders to report to a military induction center. The next shows a helicopter with troops in the foreground beneath a headline that says ‘Officials in Washington are calling for more troops in Iraq.’ Below, the mailing asks ‘Which form would you rather fill out?’”