18 September 2004
Richard Nixon, Art Director
“There should be no doubt that the federal government has an appropriate role to play in encouraging better design.” [source]
— President Nixon in his “Federal Design Improvement Message,” delivered at the first Federal Design Assembly in 1973, The Design Necessity.
The 1970’s saw a number of seminal graphic design projects sponsored by the U.S. government: Massimo Vignelli’s graphic standards for the National Park Service; Danne & Blackburn’s NASA “worm” logo; and Chermayeff and Geismar’s logos for the Park Service, Environmental Protection Agency, the National Aquarium, and U.S. Bicentennial, as well as traveling exhibits for the Smithsonian and Library of Congress.
Trying to find out why, I found this:
184 Memorandum About the Federal Government and the Arts. May 26, 1971
“To the Heads of Departments and Agencies:
Americans in all walks of life are becoming increasingly aware of the importance of the arts as a key factor in the quality of the Nation’s life, and of their individual lives—whether in terms of the availability of great cultural resources, the accessibility of exhibits and performances, or simply the aesthetic enjoyment of good design.
As you know, direct Federal assistance to the arts is being sharply increased, and I have asked the Congress for full funding of the budget authorizations for the National Endowments for the Arts and the Humanities for fiscal 1972 — which would roughly double their present funding levels, and raise them to more than three times what they were just two years ago. But the Endowment programs are by no means the only Federal programs that affect, employ or contribute to the arts. In architecture, graphics, school programs, and many other activities, Federal agencies are daily involved deeply with the arts in one form or another.
It is my urgent desire that the growing partnership between Government and the arts continue to be developed to the benefit of both, and more particularly to the benefit of the people of America.
To contribute to this development, I ask each of you to direct your attention to two questions: first, how, as a part of its various programs, your agency can most vigorously assist the arts and artists; second, and perhaps more important, how the arts and artists can be of help to your agency and to its programs.
By focusing consciously, creatively and in a concerted way on these two questions, I believe that we all can find that the arts have a great deal more to contribute to what we in government are seeking to accomplish—and that this will be good for the arts and good for the country.
I am asking Nancy Hanks, Chairman of the National Endowment for the Arts, to coordinate responses on this, and I would appreciate your letting her know by September 20, what ideas and suggestions you may have, and also what new actions your agency may already be taking toward this same objective.”
— President Richard M. Nixon
More, from a Chronology of the NEA (1.9Mb PDF):
“President Nixon, acting on the responses to the 1971 survey of Federal agencies and executive departments and on the advice of the National Council on the Arts, announces government initiatives in design. The Arts Endowment is the lead agency for the Federal Design Improvement Program, to help upgrade Federal architecture, design and graphics.”
Republicans funding the arts? Astonishing! After all, in the 80’s it was Reagan and Co. who cut arts funding and waged their culture war against “indecent” public art.
So then why? Was it a public relations move? If it was, it would not have been very necessary. Despite public opposition to the war in Southeast Asia, Nixon was comfortably in the lead heading into the 1972 election — an election he won won by a landslide. The Pentagon papers were published a month after the memo in June 1971. And the Watergate burglary took place a year later in June 1972.
What’s the deal?
See this related post from February 2004 about public arts funding in the 1960’s and 70’s.
18 September 2004, 8:08 AM | 
