On Design Altruism

A US design student writes of her work for US AID getting out the vote in Rwanda in 2000:

“... Even something as simple as an image of a person displaying their voter registration card (as was depicted in the instructional voting poster) can have implications that an outsider would never anticipate. After election day, some people expressed strong feelings in response to this image. Apparently, the image of a person holding up their voter card recalled the ethnic identity cards used to divide Hutus and Tutsis and which were later used to target people during the genocide. People feared that the military police stationed at the voting booths might check their voter card for a stamp and look for ink on their thumb and if they were found to be without either, there could be grave consequences. When I initially learned of the reported ninety percent voter turn-out, I was thrilled. However, as I learned more about the politics of fear involved in these elections, I discovered that I might have unwittingly contributed to creating messages I did not intend. The visual is always political. It was a valuable lesson for me to learn. I just wish nobody else had to pay for it.”