This YouTube video documents pedestrian advocates in Lisbon, Portugal replacing the white “zebra” stripes in a crosswalk with the stenciled names of 137 pedestrians killed by cars. On the curb, the tagline reads: “1/4 das vítimas de acidentes de automóvel são peões.” 1/4 of the victims of automoboile accidents are pedestrians.
The typographic crosswalks were installed in May 2007 at four locations by the ad agency DraftFCB Lisbon for the advocacy group Associação de Cidadãos Auto-Mobilizados with support from Liberty Insurance and JC Decaux. The action generated a bit of media attention to the issue during “Safe Street Week.” (via)
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