13 February 2013

When Troy Saved Its Library with a Book Burning Party

A guerrilla marketing campaign uses outrage to drum up social media and mainstream media coverage, and dramatically redirects the framing of a proposed tax increase to save the local library.

Hoaxing the people you want to support you is a risky proposition. But this time it paid off. (via)

>  13 February 2013, 7:01 AM | LINK | Filed in , ,


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