“Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.” A campaign
and Steal Our Ideas
on social change and the contest culture afflicting design and advertising.
See also Sandy K
's extraordinary and generous 2006 response
(PDF) to the Memefest
social communication contest and this nice long rant, Awards Madness!
, from Jason Grant of Inkahoots