What’s at stake in contemporary design, the artist and critic Johanna Drucker suggests, isn’t so much the look or form of design practice as the life and consciousness of the designer (and everyone else for that matter). She argues that the process of unlocking and exposing the underlying ideological basis of commercial culture boils down to one simple question that we need to ask, and keep on asing: “ In whose interest and to what ends? Who gains by this construction of reality, but this representation of this condition as ‘natural’?” Emigre #51, Summer 1999