Commodify Your Dissent

Walking around downtown, I’m noticing a number of businesses flaunting their politics. Below are a few random snapshots.

In New York City, where registered Democrats outnumber registered Republicans by 5 to 1 it probably does not harm your business much to wave a Democratic flag.

But what’s notable is that these banners do not seem to be branding or trying to create a niche. I don’t think these businesses are trying to position themselves as responsible corporate citizens. It seems more like someone wearing a political pin, though for each the context is a bit different.

Click on a thumbnail to view a larger image.

Via Della Pace, Italian café The T-shirt reads “Romani Contro Bush.”	Bowery Bar and Grill Who also pioneered the gentrification around Cooper Square 10 years ago.
Banners outside the Public Theater
Pentagram, a design studio They usually hang a banner with a big red P.	Ben & Jerry’s They actually did have voter registration forms.
Cookies at Once Upon a Tart “After all,” says the owner, “we’re French.”

On a related note, a year ago a handful of lefty bloggers were abuzz about this:

a label from a bag designed by Tom Bihn, an American company located in Port Angeles, Washington. The French repeats the English care and handling instructions, with an additional two lines:

Wash with warm water.
Use mild soap.
Dry flat.
Do not use bleach.
Do not dry in the dryer.
Do not iron.
We are sorry that Our President is an idiot.
We did not vote for him.

Few bloggers followed up to point out that the grassroots buzz actually produced record sales for the company.

From AFP, April 26, 2003:

Handbags insulting “president” in French sell like hot cakes in US

“There is no doubt that sales are hot for handbags bearing an insult — in French — aimed at ‘our president.’ The question is: Which president?

The bag’s designer Tom Bihn never guessed that purses with the message, ‘We’re sorry our president is an idiot. We didn’t vote for him’ — inscribed in French — would be blowing out of the stores.

‘It is a mystery, but since we launched the bags with the label sewn, sales have doubled,’ said Bihn, 43. ‘It is a record in the history of the company.’

He denies the message is targeting US President George W. Bush.

‘It depends on either your nationality, or the president you think is an idiot; you choose.’

Clients throughout the United States have flooded his offices in Seattle and Port Angeles with calls and e-mails to order for the bags, he said.

The company received ‘varied reactions’ including ‘hate mail from a French citizen who thought the label was addressed to (French President) Jacques Chirac.’

But 80 percent of the Americans think it is an amusing message, he said.

On his company’s website, he said: ‘Everyone seems to have a ‘president’ that they think is an idiot. Take your pick: Jacques Chirac, Bill Clinton, George Bush.’

Neither Bihn nor his 10 employees have yet taken the situation seriously, but have launched a series of T-shirts, selling at 20 dollars each, with the same message, with funds to go to a war veterans’ center in Seattle.”