Words in Print

Just when you’re pounded by clients and far too busy to think about updating your blog, Print magazine publishes a nice little write-up pointing readers your way:

“Most designers agree, even insist, that design is more than clever imagery selling goods and services — it also influences how societies function. Social Design Notes, a remarkably informed and highly useful blog edited by John Emerson, explores design’s sociopolitical power and inspiration. A New York activist and designer who oversaw Web sites for Amnesty International USA and Human Rights Watch, Emerson launched his blog is 2002 as a ‘bridge between design activism — to push designers to think about acting in the public interest and to help activists see how design can facilitate their campaigns.’ Emerson explores how design is used to support and challenge the status quo, posting one historical note about the ‘Black Panther Coloring Book’ created by the FBI during the civil-right movement, and another about South Africa’s use of the comic book to prepare its citizens for their first election. Emerson also discusses the built environment, praising former New York mayor Rudolph Giuliani for having championed design to improve the lives of the disabled. And Social Design Notes’ Resource page contains tools — such as free stock photos — designed to convert readers into true reformers.”

The July/August 2005 issue also has a several excellent articles on sustainable design, and is worth checking out for this alone.

But it makes you wonder — why doesn’t the magazine itself use recycled paper? Despite the “In Print” column which touts the magazine’s “early environmental outlook,” this is not addressed. So, do they care about sustainability or not? I know design magazines are hardly a lucrative venture, but the article “Fiber Optimistic” on page 57 points out that cost differences between recycled paper and not are nowadays “negligible.”

But then why not take it a step further. If toxic printing processes and non-recycled paper are harmful to the environment, why not consider sustainability as a criteria for your annual design competition?

Imagine what a massive force the AIGA could be if they required printed entries to their annual showcase use recycled paper.

Would this punish designers for the choices of their clients? Perhaps, but then why shouldn’t judging the beauty of a product take into account the nature of physical object itself? If designers care about competitions, why shoudn’t they push their clients that much harder? Why don’t all design competitions consider sustainability as a criteria? Does this impose some kind of “political” viewpoint? One could argue that not requiring this broadcasts a political viewpoint just as clearly.

Would the AIGA’s dues paying members revolt? Certainly some, but as the issue of Print notes (p. 11):

“This year the AIGA formed a national task force to develop policies and programs for the organization in support of sustainability. Following a poll revealing the environment to be the profession’s most pressing concern, the Worldstudio Foundation and the AIGA, through their ‘Design Ignites Change’ collaboration addressing social issues on a local level, made sustainability the focus of their first project.”

Hell, the AIGA’s last national conference was largely devoted to discussion of sustainability.

So at what point does sustainable design cease to be a “special issue”? When does it become incorporated as a fundamental part of what we do? And when do our design institutions take a stand and show some leadership? When do we start demanding it?

Is this all unreasonable? I would point out that it’s already happened once before. The American Institute of Architects, another national design association, went through a very similar internal debate years ago and came out embracing the green.

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Update July 18, 2005 — Print responds:

“It’s true, Print does not currently use recycled paper, but we are looking into doing so as soon as our current supply of paper is fully depleted. It has been an economic issue in the past, but we are hoping to persuade our publishers to spend a little extra on this aspect of responsibility.”