Roads Emergency

Grover, Road Safety Ambassador

It’s a design emergency. Road trauma is the number one cause of death and injury for children in every country of the world. And crashes disproportionately affect the poor with 9 out of 10 deaths occurring in low- and middle-income countries.

While the engineers huddle over traffic and urban planning, there’s one monster big enough for the educational front.

Your lovable pal Grover has taken on the role of Global Road Safety Ambassador in support of the United Nations’s Decade of Action for Road Safety.

Ambassador Grover stars in a series of PSA’s developed by Sesame Workshop and the Global Road Safety Partnership to accompany a Road Safety Education Framework for educators, parents, and communities.


Inspired by the success of the red ribbon for HIV/AIDS and the white band against global poverty, the Decade of Action group is also promoting a yellow Road Safety Tag to increase awareness of the issue. Sports figures, celebrities, and politicians have been spotted wearing the tag.

>  18 May 2012 | LINK | Filed in , , , , ,
Color of Empire. “Iranian activists — trying to blanket New York City with their trademark green color — lobbied to bathe the top of the Empire State Building in green light all this week during their rallies against Iran’s president, who is visiting the United Nations. The request was rejected. But on Thursday, to the protesters’ delight, it will be green anyway, for another reason: an ‘Emerald Gala’ for the 70th anniversary of the film ‘The Wizard of Oz.’”

In other news, today the building will be lit red and yellow in honor of the 60th anniversary of communist China.
>  30 September 2009 | LINK | Filed in , , ,
Color of Cool. “Relying on the centuries-old principle that white objects absorb less heat than dark ones, homeowners like the Waldreps are in the vanguard of a movement embracing ‘cool roofs’ as one of the most affordable weapons against climate change.”
>  30 September 2009 | LINK | Filed in , , ,

page 2 1 Older »