Branding Beijing

“Beijing Organising Committee of the 2008 Olympic Games (BOCOG) opened a two-day Olympic Design Conference in Beijing on Tuesday in a bid to find the most appropriate ways to impress the world visually. Beijing Mayor Liu Qi said in the opening address that through the magnificent and unique ‘Olympic look’, Beijing will unfold the great charm of this global sporting event and the history of China. Meanwhile, Beijing will also ‘promote the concept of “New Beijing, Great Olympics”, and demonstrate and elevate the image of Beijing and China in the world’, added Liu, who is also BOCOG president.”

From the People’s Daily.