Korea’s Internet Election

In South Korea, it’s the mouse that roars

New breed of politician taps the country’s love affair with high tech

“The winning candidate in last week’s South Korean presidential election had little need for mass rallies or traditional campaign tactics.

When Roh Moo-hyun’s organizers wanted supporters to vote on election day, they simply pressed a few computer keys. Text messages flashed to the cellphones of almost 800,000 people, urging them to go to the polls.

During his campaign, millions of voters absorbed Mr. Roh’s message from Internet sites that featured video clips of the candidate and audio broadcasts by disc jockeys and rock stars. Half a million visitors logged on to his main Web site every day to donate money or obtain campaign updates. More than 7,000 voters a day sent him e-mails with policy ideas. Internet chat groups buzzed with debate on the election....

Almost half of South Korean voters are below the age of 40 — a prime demographic for users of the Internet and cellphones. Until this year, many were apathetic politically, put off by the country’s traditional political machinery. But Mr. Roh reached out to voters with one of the world’s most sophisticated Internet campaigns, and the vast majority of the younger population voted for him.

Until a year ago, Mr. Roh was best known for his repeated failures to be elected to parliament. Self-educated, he came from a poor family and had been jailed for helping dissidents fight the military regimes of the past. But young voters admired the lawyer for his integrity and his image as an independent outsider, and they formed an Internet fan club to promote his future.

The Internet allowed Mr. Roh to liberate himself from ‘black money’ — corporate donations that are South Korea’s traditional form of campaign financing. Largely through Internet-based campaign groups, Mr. Roh raised the equivalent of about $1-billion from more than 180,000 individual donors.”

President-elect Roh checks his email under the headline “Who should be first minister? Internet recommendations exceed 300 within first 24 hours.”

I’m impressed by the apparent influence of the grassroots fan club site. And 7,000 users a day sent the guy policy ideas? It will be interesting to see how President Roh fulfills his promise “to use the Internet to make the government more open and transparent.”

Otherwise, though tech angle is interesting, the article totally takes it out of context. Who else was running? What issues were being discussed? Mr. Roh’s popularity is not just due to his “repeated failures to be elected to parliament” but to the fact that he repeatedly chose to run in districts where he knew he would lose in order to make a statement about the regional election machine. Many Koreans vote for candidates based primarily on what district they are from. Mr. Roh’s campaign runs were a principled stand against this.

Cartoon from the ultra-conservative newspaper Chosun Ilbo criticizing online participation in Government as a generational conflict. The title says “Netizen Government.” The sign above the kiosk says “Participaing in Government Affairs.” On screen President-elect Roh says: “Please type in ID and password.” The old people are grumbling because they are computer illiterate.

Mr. Roh’s popularity is also due to the fact that he was a leader in the pro-democracy movement against the dictatorship of Chun Doo-hwan, was imprisoned for his political activism, and has a solid record as an advocate of human rights. As a lawyer he could have chosen a much more lucrative career instead of defending labor unions, students, and the poor. And, unlike his political rivals, wants to engage more with North Korea. (See the BBC’s profile.)

The real shock of the election is that a liberal candidate was elected after decades of conservative rule. In the past, the three powerful conservative newspapers have pushed hard against liberal candidates, for instance playing up skirmishes in the DMZ around election time to scare voters away from liberal candidates who might not be as tough on the North. In Korea, the “liberal” label has even more sting than in the U.S. Being associated with Communism in the press could end your political career.

But the younger generation does it have the same relationship to the War or the military dictatorship as the older generation. And the under-30 crowd seems to have less aversion to leftist ideas or engagement with the North. The relevance of the Internet is part of the generational and ideological shift of the voting population in Korea.

In addition to a few facts about the Internet in Korea, the Globe article is a lot like typical U.S. election reporting. All tactics, no substance. Who displayed the most charisma? How much did they spend? Who endorsed them? Meanwhile, the chat rooms in Korea are buzzing with debate. I look forward to the day when the decentralized, online discussion is as influential as our mainstream election coverage.