Gráficos y El Movimiento

From poster designer Mark Vallen:

Just Another Poster? Chicano Graphic Arts in California, is the first exhibition and book that explores the Poster Art created by dozens of Chicano Artists in California from the late 1960’s to the present... Graphic art has played a key role in El Movimiento (the Chicano Civil Rights movement), and the poster has been used to educate, agitate, and organize Americans of Mexican descent...

The posters frequently use Mexican icons reworked to express a unique Chicano perspective.

Chicano Poster Art became a means to help preserve and promote a culture largely ignored by the dominant Eurocentric society of the United States. Artists glorified Aztec Gods, Mexican Revolutionaries, the Virgin de Guadalupe, Immigrant Farm Workers, and the experiences of everyday Raza (people)...

Most of the work in the exhibit was produced in association with one of six major Chicano art centers and cooperatives: Royal Chicano Air Force (Sacramento), Galería de la Raza (San Francisco) and La Raza Silkscreen Center/La Raza Graphics (San Francisco), Self-Help Graphics and Art (Los Angeles) and the Mechicano Art Center (Los Angeles), and Centro Cultural de la Raza (San Diego). All but the Galería de La Raza were centers of poster production.

Boycott grapes poster by Xavier Viramontes, 1973, offset lithograph, printed by striking farm workers.