To Your Health!

“Exchanged”

Yuri Matrosovich has a collection of 34 anti-alcohol posters from Russia on his Web site. The posters date from the early 1980’s, mostly from a ‘propaganda pack’ one could get when one joined a special anti-alcohol society. In those years, he writes, one was pushed to be a member.

In 1985, Mikhail Gorbachev launched a massive anti-alcohol campaign in the Soviet Union. The goal was not just to reduce alcohol consumption by the population, but to sharply decrease state production and sale of alcoholic beverages, to suppress the production of illicit alcohol, and ultimately, to raise worker productivity and buttress the economy.

Though the campaign fizzled out by 1988 and is generally derided today, this study charts the impact on both alcohol consumption and overall mortality in the Soviet Union.

Annual per capita alcohol consumption dropped from 14.2 liters in 1984 to 10.5 liters in 1986. Overall mortality declined from 1161.6 deaths per 100,000 population in 1984 to 1054.0 in 1986.

This was also during the social upheaval brought on by Gorbachev’s reforms, aka perestroika. Following this, in the period of the “market reforms” both alcohol consumption and overall mortality increased sharply. By 1997, per capita consumption had returned to the initial level of the early 1980’s.

The authors of the study estimate that 1.22 million people were spared between 1986 and 1991, 11.4% of the number of deaths expected without the anti-alcohol campaign.

Two more of my favorites: