Green Map Systems

Graphic designer Wendy Brawer produced her first Green Map in 1991. The Green Apple Map of New York City charted 143 ecologically and culturally significant sites: community gardens, parks, greenmarkets, eco-centers, green businesses and buildings, transportation options, and toxic hot spots. It was well received and quickly inspired a second edition. Wendy writes:

“This Map encourages people to explore and understand out city — helping expand our community of environmental stewards who understand the interconnections between the natural and built environments. It can help build a network of links among people of different ages and backgrounds by highlighting places that are important to our common future. It promotes and fosters replication of successful projects. Moreover, it challenges the assumption that this intensely urban setting has little redeeming ecological value.”

Activists and designers in other cities, particularly colleagues in the o2 Global Network, were eager to make their own Green Maps.

Green Map Systems was born in 1995 and became a U.S. registered not-for-profit organization in 2000.

Wendy and her team produced a shared set of icons, and a Mapmakers’ Agreement which sets some parameters and includes small royalty based on the proceeds — 1% to 3% depending on if the project is all volunteers or has paid staff, and 1% of printed maps. Some “scholarships” are available where needed.

After that, the projects are fairly autonomous. Each Green Map is locally organized and designed, and independently produced. The maps may highlight parks and green spaces, bike paths, gay and lesbian resources, notes on wheelchair accessibility, recycling centers, or sites of energy production and consumption.

“Printed and digital Green Maps identify, promote and link eco and social resources. Each merges the ancient art of map making and new media in creating a fresh perspective that helps hometown residents discover great ways to get involved with the urban environment, and guides tourists (especially virtual ones) to special places and successful greening initiatives they can experience, and then replicate back home.

The maps are generated with a wide range of techniques, from GIS to Illustrator, to simple drawings by hand.

As of this writing, there are now there are now 241 Green Map projects, including 45 by youth. 151 different Green Maps have been completed in 39 countries. The maps are listed here.

Map makers can also develop local variations on global set of Green Map Icons (a shrine icon for Japan, a Capoira icon for Brazil.) After a global discussion on the Green Map email list, several of these have been incorporated into the global set. The set of 125 icons and 50 youth icons have been released as digital fonts for easy placement.

Launched on February 29, 2004, the Green Map Atlas highlights the ten map making projects in Asia and North America. With the goal of promoting sustainability and greener living worldwide, the Green Map Atlas showcases the work of diverse Mapmakers in Tokyo, Toronto, Jakarta, Pune (India), Kyoto, Hiroshima and Hakodate (Japan), Robeson County, NC, Milwaukee, and New York City.