Design Ignites Change

From the American Institute of Graphics Arts:

“AIGA and Worldstudio Foundation will collaborate on a number of projects in 2005.

‘Design Ignites Change,’ a new joint initiative of AIGA and Worldstudio Foundation is an annual program in which members of the design community across the country work individually or in teams to create together some kind of visual artifact that will have broad visibility in our communities; that will be seen as a way to emphasize the value of design by doing something valuable to the community; and that will stimulate thought, dialog and action.

The goal is to showcase the projects in a traveling exhibition with a companion book or publication that will demonstrate the impact they had in their respective communities.

We are currently seeking designers’ input on what the program should address through a short online questionnaire.

Please take just a few minutes to share your thoughts before Friday, February 11.

While project parameters are still in development, certain criteria will be important, whatever final form the program may take: the program will be nationwide, annual, should include nonprofessionals and/or young people and program themes should be topical, current and politically nonpartisan.”

While it’s great that the AIGA is compiling a collection of graphic work for social change, it’s a shame that it’s so isolated from the rest of their work. For instance, there wasn’t much at all on social change in the results of their annual competition. Just think what an engine for progress the AIGA could be if they required (or even just awarded bonus points) for printed entries submitted recycled paper, printed with non-toxic, sustainable practices.

These types of things also tend to recognize work that other designers like rather than what works best for the client or issue. But if the resulting publication inspired a designer or student or two to take on a project in the public interest, that’d be a fine thing indeed.

And while the AIGA is a 501(c)(3) non-profit corporation and can’t endorse candidates or lobby too much, the whole “politically non-partisan” thing seems increasingly like a firm vote of approval for the status quo and its consequences. Now more than ever.

In any case, it’s hopefully a full first step towards a broader embracing and encouraging design in the public interest. And it’s nice that they are open for comments. Go tell ‘em what you think.