Guernica, USA

John T. Unger writes in about his campaign:

“I thought you might be interested in helping spread the word about a call for participation. I’m looking for artists/activists who can help get billboard sized reproductions of Picasso’s Guernica installed in as many US locations as possible.”

Guernica Billboard

From his blog:

“Ideally, the work would stand without any text or headlines or additional commentary: if the painting is all that’s seen, it forces the viewer to make an interpretation instead of being told what to think. Being told what to think is exactly what got Americans in trouble in the first place, no?

In terms of how the project is carried out, I don’t really think it matters whether billboards are rented, plastered over in dark of night (see: BLF, the Billboard Liberation Front) or created just for this purpose. Obviously not everyone has the budget to actually rent billboard space, though it seems like this might be an option for funded activist groups. Now that most billboards are made to hold printed tarps rather than pasted up sheets of paper, it would certainly be easier and faster for guerrilla Guernicas to be painted on canvas and installed at whim. For those who do take the guerrilla approach, it might help to read this basic primer on how to appropriate billboards. Also check out the Wooster Collective for ideas and techniques.

I don’t think it matters whether the images are photos, stencils, handpainted, collaged or what. If the project really took off, part of the excitement would be seeing the results of many different people interpreting a well know work in their own way. I will happily publish any photos sent in by participants of the project.”