Local Number Portability

Two friends have self-financed a book themselves, from design to printing, and are now scraping together cash to fund a second print run. The publisher has been of little help, providing some distribution and order fulfillment, but not much else. Given that the first printing has mostly sold out, I asked why they don’t find a more invested publisher to help fund the second run. The response: the ISBN number, a book’s unique commercial identifier, can not transfer from one publisher to another. Publishers purchase blocks of ISBN numbers, and the number includes a segment that identifies that publisher.

Sure, you can always get a new ISBN number, and are encouraged to do so, if the book has significant changes. But given the multi-year struggle to get the first edition out, significant changes are unlikely soon. You can also get an ISBN number yourself, but this may preclude working with an existing publisher. And before you ask, this specific book doesn’t make sense as a PDF download. It’s a large-format art book.

Because much of my casual reading is on the internet, a large degree of data portability seems normal and natural to me. I suppose publishers should have some protection of their investment in a book to prevent others from poaching a successful product. But it seems to me like this should be a contractual obligation not something baked into the standard book identification system!

Update, 9/13/08: Morris Rosenthal, whose site I link to about obtaining an ISBN, sends this clarification:

“You’re correct that the ISBN ties an edition to a publisher, that’s baked into the system. But if your friends own the rights to the book, they don’t need to make any changes to release a new edition with a new ISBN, it will simply be a different edition from a different publisher, even if the publisher is them. There aren’t any laws about how ISBN’s must be used (even though the ISBN agency, Bowker, is a government granted monopoly in the US), some small publishers even release totally new edition WITHOUT changing the ISBN, so they don’t risk losing the built-up position on Amazon.

If you’re curious, here’s a recent piece I wrote on revised editions.”