23 March 2012

Telling Stories with Photographs

Leigh Vogel, a professional photographer, working with the Center for Social Impact Communication at Georgetown has published an excellent little primer on the use of photography by NGOs:

Images can play a vital role in how effectively messages can reach various audiences. When images accompany text or a story, which element makes the difference in engaging the reader or viewer? Which motivates one to act? Using images strategically in external and internal communications planning and execution can be a vital component of success for an organization.

In addition to “reading” photos, topics include legal rights, photo sharing and distribution, and managing your archive.

Page through below or download as a PDF. (via)