Critical Pictograms

Olympic pictograms have been used since the 1936 Berlin games to create a visual system of signs for navigating (and decorating) the games and host cities across language barriers. See this writeup or animated appraisal for a visual tour of pictograms through the years.

This year’s London games use two sets of pictograms: simple silhouettes for utilitarian communication and a more exuberant version for decorative applications.

In 2004 VirusFonts reinterpreted the Olympic pictogram in a series of satirical icons to puncture the heroism and reflect the bribery, political manipulation, drugs and greed behind the Athens Olympics. Last week they released a new set to reflect on the controversies and accusations leveled at the 2012 London games. The pictograms riff on the iconic style developed by Otl Aicher for the 1972 Munich Olympics.

Below, the full set of 2012 Olympukes:

Olympukes 2012 is available for download as a font and is free for personal, non-commercial use.