Class Action

Class Action bills itself as “The Art Collective for Community Action.”

From classactioncollective.org:

“Class Action creates visual messages to advocate social change. Our goal is to influence the way public issues are understood, and motivate audiences to participate in civic dialogue. We work as a collective, authoring, producing and publishing our ideas & initiating projects to illuminate attitudes and conditions overlooked in mainstream media.

Our work originates outside of the studio, with a perception of something taking place in the world. Often beginning with the newspaper or newscast, we define an issue, research it, and craft a message that can lead to some real-world action or change. We work in the spirit of the phrase, ‘pro bono publico’, meaning ‘for the public good’. We endeavor not only to communicate our own position but also to inspire others to become active.

As graphic designers, we have the power to lend authority to messages that would normally be seen on the fringes of society. Through design, we gain access to the official channels of communication & the organizations, institutions, leaders and media that have great sway over social values and priorities. What we place in these channels is an attempt to challenge, influence and provoke.”

Class Action started as just that, in 1992 at the Yale School of Art. Several designers have been associated with the collective since then.

Check their list of public projects. Among them:

• T-shirts and an exhibition on AIDS awareness
• a talk show media kit and T-shirt on the “abortion pill” RU-486
• a poster challenging the gender bias of AIGA
• a billboard on domestic violence
• a public service announcement on teen pregnancy
• and posters on gun control

My personal favorite is this surreptitious pamphlet challenging the AIGA’s commitment to public engagement:

“Washington DC, 2002: The American Institute of Graphic Arts National Conference ‘Voice!’ promises a radically new focus on serious public issues. Yet the AIGA design competitions criteria continue to emphasize form over content. The satirical pamphlet, written and designed to conform to the identity of the conference materials, challenges the AIGA to recognize the purpose and social value of design.”

From the pamphlet:

“New Categories for 365: AIGA annual design competitions

The new competitions will reward design that best works toward:

• Establishing justice
• Insuring domestic tranquility
• Providing for the common defense
• Promoting the general welfare
• Securing the blessings of liberty
• Forming a more perfect union

By the end of voice we trust you will agree that these criteria and categories are what really matter.”

The common defense bit gets a bit murky in this perpetual “war on terror”, but I think the piece hits the right place at the right time. Within the context of the membership conference, it starts to move beyond public awareness into mobilization. Nice to see the Left seizing ‘American-ness,’ too.

I’ve argued here before about how the AIGA and competitions could be a force for change, so it’s nice to see AIGA members taking them to task, too — and nearly a month before I started this blog!

Here’s looking forward to more work — and to keeping the pressure on!