Not IT my name.

Last week, the Premier and Culture Minister of Italy launched a new logo and campaign to promote the country as a brand in areas like tourism. (See a video of the launch in streaming Quicktime, Italian.) Following an outraged thread of comments on its blog, Social Design Zine, another social design blog and a project of the Italian Association of Graphic Designers, is organizing a protest along with the magazine Progetto Grafico and the studios Ministero della Grafica. Nearly a thousand Italian graphic designers have signed a petition asking the government to rethink the effort.