Pencils2MediaMoguls.

“For the last couple of months, television fans have been buying pencils to send to the media moguls — the heads of six major companies that dominate the [Alliance of Motion Picture and Television Producers] — to demonstrate their support for the [striking] writers of their favorite TV series. On December 11, the first 500,000 pencils were delivered in Los Angeles. On Wednesday, another 200,000 will be delivered in New York.” Appropriately, the press conference will take place by the New York Stock Exchange.

(After the demo, the pencils are donated to the public school children.)