“Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.” A
campaign from
Osocio and
Steal Our Ideas on social change and the contest culture afflicting design and advertising.
See also
Sandy K's extraordinary and generous
2006 response (PDF) to the
Memefest social communication contest and this nice long rant,
Awards Madness!, from Jason Grant of
Inkahoots.