Nationalist shirt changes message when you wash it.

“Attendees at a nationalist, right-wing concert in Germany were duped into wearing souvenir T-shirts that at first bore a pro-nationalist stance and symbology but later revealed an anti-far right message offering assistance.…

The t-shirts originally read ‘hardcore rebels’ and sported a skull and nationalist flags. However, once the garment had been washed, the shirt revealed a new message that offered to help far-right extremists break away from the neo-Nazi scene. The message reads: ‘If your t-shirt can do it, you can do it too — we’ll help you get away from right-wing extremism.’”

Duping your target audience seems like a good way to alienate them. But it’s certainly a memorable action, is generating a bit of buzz, and I suspect will reach many more in the re-telling.

Bernd Wagner, the founder of Exit-Germany, the anti-racism organization behind the shirts, comments at The Guardian.