UNESCO regonition seems to carry a heavy burden of opportunity.

La Huasteca canyon, an ecological park in Cumbres de Monterrey National Park in north-eastern Mexico, may soon become part of a high-end residential development and golf course.

Last October, the municipality of Santa Catarina approved a 900 million dollar project to build more than 9,000 housing units and a 27-tee golf course in this place. Just a few days earlier it had been made part of a UNESCO biosphere network. Monterrey will also host the second Universal Forum of Cultures in 2007.

La Huasteca is a frequented family outing, camping and climbing site. One third of the drinking-water in Monterrey (pop. 3.7 million) comes from La Huasteca. There are over a thousand species in the area, seventy-three of which are endagered. See photos here.

The state and federal governments have pretty much washed their hands off the issue while local politicians, including a brother of the Governor, own part of the land.

Media coverage and activists have forced the new municipal authorities to claim they would freeze the project for at least three years, but they are now hinting they could give it the go-ahead this week.

Two activist websites are lahuasteca.org and voluntariosgreenpeace-mty.blogspot.com. Subcomandante Marcos shows his support to activists in this audio file.

See La Huasteca at Flickr, or read about it in Crain’s and La Jornada

Where design meets activism, one often runs into questions of persuasion.

Via Mike’s snippets I found Following the Crowd to Save the Planet, an article on influence, persuasion, and the social psychology of environmental action. In a nutshell, though people rank “because neighbors are doing it” lowest on a scale of motivational reasons for household conservation, actual data indicates that this is in fact the highest.

“[Researchers] placed one of four cards in each guestroom:  

• ‘Help Save The Environment,’ with information stressing respect for nature. 
• ‘Help Save Resources For Future Generations,’ with information stressing the importance of energy-saving. 
• ‘Partner With Us To Help Save The Environment,’ with information urging guests to help the hotel preserve the environment. 
• ‘Join Your Fellow Citizens In Helping To Save The Environment,’ stating the majority of hotel guests reuse their towels.

Compared with the first three messages, the final one asking guests to join others increased towel reuse by about 28 percent.

...

But it’s not fool-proof. The scientists erected signs in the Petrified Forest in Arizona. One sign showed a scene of three wood-taking thieves, with text that urged visitors not to take any wood. After passing this sign, park-goers were three times more likely to steal than the average visitor.

‘The subtext message is that everybody is doing it, which legitimizes the behavior,’ [Robert] Cialdini said.

The second sign showed a lone thief with the same anti-thieving text. Passersby were half as likely to steal as those who didn’t read that sign. The secret to a successful deterrent is to avoid validating deviant actions of a small minority.”

(And note the visual overriding the written message!)